About Us

We Redesign How Growing Companies Operate

FinanceFlo.ai is a specialist consulting firm focused on removing the constraints that prevent mid-market companies from scaling. We combine platform strategy, integrations, automation, and AI enhancements through the ADAPT Framework to transform finance, operations, and growth systems.

Our Mission

Make AI and automation work for growing teams, not the other way around.

70% of AI projects fail because they automate the wrong things. We exist to ensure yours succeeds by diagnosing constraints first, optimising processes second, and applying AI only where it genuinely removes bottlenecks.

Our Values

How We Work

Constraint-First Thinking

We diagnose before we prescribe. Every engagement starts with understanding where your business model breaks at scale.

AI That Solves Real Problems

We apply QDOAA before any automation. AI is a tool in the system, not the system itself.

Evidence Over Ego

When disagreements arise, we bring data — not opinions. Every recommendation is backed by numbers.

Co-Design, Not Cave-Building

Your team helps design the solution. This builds ownership and creates 5x adoption rates.

Prove Value Early

Every engagement starts small and proves ROI before scaling. No multi-year contracts. No massive upfront commitments.

You Own It, We Maintain It

Full handoff with documentation. You're never locked in — but we stay embedded as your strategic partner.

Our Team

The People Behind FinanceFlo

Our team of platform strategists, integration architects, AI specialists, and business consultants work together to deliver transformational results for mid-market companies.

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Dudley Peacock

Founder & CEO

Systems transformation specialist and Fractional AI Officer with 20+ years of experience. Led 230+ platform and transformation programmes for mid-sized and multinational companies, achieving consistent 20%-30% annual growth. Expert in combining strategy, integration, automation, and AI for measurable business results.

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Sandra Peacock

Managing Director

Turning business challenges into success stories, Sandra leads our mission to make complex systems and transformation programmes actually work for businesses. With extensive experience in business transformation and strategic leadership, she ensures every engagement delivers measurable results and drives organizational growth.

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Matthew Comins

CFO

Bringing strategic financial leadership and deep expertise in transformation, Matthew ensures that our connected systems, automation, and AI solutions deliver measurable financial results. As CFO, he combines extensive experience in financial management with modern technology to help businesses achieve sustainable growth and operational excellence.

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Adam Pavitt

Director of Operations

Driving operational excellence and strategic implementation across all business functions, Adam ensures seamless delivery of our transformation programmes. As Director of Operations, he combines operational expertise with technology innovation to optimise business processes, strengthen execution, and deliver exceptional client outcomes.

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Shaun Evertse

E-Commerce, Warehousing & Supply Chain Expert

Leading digital transformation and supply chain optimization initiatives, Shaun brings CEO-level expertise from Eazybranch and IngenuIT Software Solutions. With deep experience in e-commerce operations, warehousing management, and logistics technology, he helps businesses build resilient, scalable supply chains that drive competitive advantage and operational efficiency in the digital economy.

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Heike van der Westhuizen

Solutions Advisor

Making sure every solution fits, Heike helps businesses find the right combination of platforms, integrations, automation, and AI to support growth. She specialises in understanding complex requirements and translating them into practical, commercially sound solution paths.

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Brian Bakker

Content and Brand Manager

Crafting compelling narratives and building brand excellence, Brian ensures that FinanceFlo.ai's message resonates with decision-makers across all channels. As Content and Brand Manager, he combines strategic marketing expertise with deep understanding of connected systems, automation, and AI to create content that educates, engages, and converts.

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Tanya van der Merwe

Finance and Admin Manager

Ensuring operational excellence and financial integrity, Tanya manages the administrative backbone that supports our delivery team and client programmes. Her expertise in finance and administration ensures that our internal processes are as streamlined and efficient as the solutions we deliver to clients.

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Sheree Snyman

Transformation Project Manager

Leading successful transformation programmes from start to finish, Sheree brings methodical project management expertise to every implementation. She ensures that complex platform, integration, and automation deliveries land on time, within budget, and exceed client expectations through careful planning, risk management, and stakeholder coordination.

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Liza Thompson

Senior Task Coordinator

Getting things done right, Liza ensures every implementation delivers real results with minimum hassle. As Senior Task Coordinator, she manages complex delivery programmes from conception to deployment, coordinating cross-functional teams and maintaining project timelines to support seamless transformation.

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Riaan Ahlers

Solutions Advisor

Connecting businesses with transformational solutions, Riaan brings deep technical knowledge and commercial expertise to help organisations understand the true potential of connected systems, automation, and AI. He specialises in consultative selling, ensuring clients receive solutions aligned to their business objectives.

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Ntiyiso Mahlaule

Platform Consultant

Delivering expert platform guidance and implementation support, Ntiyiso combines technical expertise with business acumen to help organisations maximise their systems investments. His consulting approach focuses on understanding unique business processes and configuring solutions that drive operational excellence and competitive advantage.

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Tebogo Mashego

Platform Consultant

Providing specialised platform consulting services, Tebogo helps businesses navigate complex implementations and optimisations. With a focus on user adoption and process improvement, he ensures that solutions not only meet technical requirements but also drive meaningful business transformation and user satisfaction.

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Maliaka Frieslaar

Assistant Task Coordinator

Our Journey

Timeline

2020

Founded FinanceFlo to help mid-market companies modernise core systems, reporting, and operating workflows

2022

Expanded into AI-enhanced automation and operational intelligence, developing the QDOAA framework

2023

Launched the ADAPT Framework for structured business transformation

2024

Introduced FloSynq iPaaS and expanded platform work across ERP, CRM, and integration-led transformations

2025

Launched LeverageFlo.ai marketing automation and expanded cross-functional growth solutions

Ready to Work With Us?

Start with our free AI Readiness Assessment to diagnose your constraints and see how we can help.